Step 5: Follow-Up Script – Convert Leads with a 5-Minute Phone/Email Sequence
Leads from Steps 3 and 4 are gold – but if you don’t follow up fast, they’re colder than a builder’s tea in the rain.
UK homeowners hate pushy sales, so this 5-minute system keeps it local and low-key.
Turn 10 leads into 2-3 booked jobs by tomorrow.
Let’s seal it.
Step-by-Step: How to Follow Up Like a Pro
1. **Act Fast – Strike Within 24 Hours**
– Call or email same-day they grab your Step 2 lead magnet – 48 hours, and they’re gone.
– Example: A fitter in Bristol BS1 called 5 leads at 6pm – booked 2 by 7pm.
– Quick Tip: Set a 15-minute daily timer to smash it.
2. **Use the Phone Script (2 Minutes)**
– Say: “Hi [Name], it’s [Your Name] from [Your Company]. Saw you grabbed our [lead magnet] – any projects brewing?”
– If yes: “Ace, I’d love to pop by for a free measure-up. When’s good?”
– If no: “No worries, just saying hi. Ping me if you need me!”
– Example: “Hi Tom, it’s Dave from Leeds Loft Co. Saw you got our Cost Calculator – any loft plans?”
3. **Send the Email Sequence (3 Minutes)**
– **Email 1 (Day 1):** Subject: “Your [Lead Magnet] – Quick Q”
– “Hi [Name], cheers for grabbing our [lead magnet]! Any [service] projects on? Reply or call [number] for a chat. [Your Name].”
– **Email 2 (Day 2):** Subject: “One Idea for Your [Service]”
– “Hi [Name], quick thought – [e.g., ‘open-plan kitchens are big in LS1’]. Free measure-up? Reply or call [number]. [Your Name].”
– **Email 3 (Day 4):** Subject: “Last Shout!”
– “Hi [Name], last chance – need [service] help? Call [number] by Friday for a free quote. [Your Name].”
4. **Keep It Local and Low-Key**
– Drop their postcode: “I’m just round the corner in SW11” or “We’ve done tons of bathrooms in M1.”
– No hard sell – UK punters trust “no faff” over slick talk.
5. **Track Who Bites**
– Note in Step 6’s sheet: “Called Sarah, keen, booked Tuesday.”
– Chase the yeses – skip the maybes.
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#### Quick Win: The 5-Minute Conversion Trick
– Call 5 leads with the script. One yes = a £5K+ job.
– Result: 2-3 bookings from 10 leads by tomorrow – covers your £50 ad spend.
*Quick Win Box:*
**Result:** 5 minutes, and cold leads turn into warm handshakes – jobs booked by tomorrow.
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#### Pro Tip: Voicemail That Works
No answer? “Hi [Name], it’s [Your Name] from [Your Company]. Saw you got our [lead magnet] – call [number] if you’re planning a [service]. Cheers!” Short, local, sorted.
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#### Take Action Now
Pull your lead list from Step 4 or 3. Call or email 5 with the script.
Done?